Archive for June, 2008

American Airlines Testing In Flight Broadband

Wednesday, June 25th, 2008

Flight Delays? Bad meals? who cares as long as you have In-Flight Broadband, arguably the most important amenity an airline could ever offer.

American Airlines is testing the service now and unless they overprice it I think it’ll be a big winner, though in flight *power* is going to be a problem for many if the Airlines don’t take that into account as well.

United’s iPOD chargers from Panasonic Avionics

Monday, June 16th, 2008

United Airlines is starting to install chargers for iPHONES and iPODS in planes. This appears to be a mild transition to the real power supplies that many laptop users would really benefit from on planes, but it is a good step in the right direction, especially because other airlines are experimenting with onboard WIFI – clearly the holy grail of in-flight services. As much as I enjoyed watching six movies on my recent flight to Hong Kong from San Francisco, I think I would rather have been computing.

In fact a clever approach to in-flight WIFI would bring targeted advertising to travelers for the locations they were approaching. For example if, as I flew to Hong Kong, I had been presented with attractions and restaurant ads this would have had a huge influence on me. This type of targeting would probably more effective on long international flights than short “family travel” experiences, but as an advertising environment it is hard to imagine a richer “win – win” situation than travelers getting relevant information about things to do and see at a location hours before their arrival.

British Airways Terminal 5

Saturday, June 14th, 2008

The engineering magazine IEEE Spectrum has a feature about the apology surrounding challenges with Terminal 5 at Heathrow Airport in London: